For Direct Marketing Agencies

As Direct Marketing agency you were always in the rear. The above-the-line advertising agency determined the feel of the brand, and after that you just had to score. You left the building of brands to others. In the years to come, this way of working will change drastically. The biggest brands of the 21st century will be built in a one-with-one dialogue. Coaching brands will come into being, which take care of all our wishes in areas like living, finances, or transport. I once wrote an article about that in AdfoResult, titled Merken worden net Mensen (Brands will almost be real people, Dutch). You already have much of the knowledge needed to create these coaching brands. Therefore direct marketers will more and more become the leaders in organizations.

That doesn’t mean this will go automatically. The media world is turbulent, and changes rapidly. However, IF you make the right choices today, a beautiful future is awaiting you. I can help you in that, by giving a tailored presentation at your agency, by facilitating a workshop, or by putting together a training (in cooperation with partners) for you and your colleagues. We can also facilitate a shared workshop for your client to create a good foundation for building brands with your client, and seeing the results improve time after time.

To discuss your options, please call me at +31 621 567 657 (GMT +1), or e-mail me through the form on this website.

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