The evolution of media, marketing and brands!

All developments in long term context.

Nixie: a wearable, flying selfie camera

https://www.youtube.com/watch?v=_VFsdPAoI1g

Team Nixie is developing the first wearable drone camera, which can be worn around your wrist. The team will be presenting their prototype for the Intel Make It Wearable Challenge Finale on November 3, 2014 in San Francisco.


Future vision by Erwin Van Lun

How cool is this! This is a cool new idea integrating media technology with robot technology. As from 2020, we’ll be surrounded by thousands of flying mini camera’s build into mini mini (size of a musquito) to medium (like this) to enormous (Zeppelin like) flying robots. They will be everywhere. Assisting us in (personal) transport, urgent deliveries in case of disasters, or as an extension of the fire department in case of bush fires. All step by step. This is just one step forward…

New Camera Makes the Invisible Visible

Back Filming Camera

Found on 'The Futurist': We can’t see something behind a wall unless there is a mirror nearby that can capture the object’s reflection. But a new camera developed by researchers from the universities of British Columbia and Bonn has no such limitations. The camera reconstructs scattered rays of light to accurately depict images of objects that are completely outside its immediate field of view.


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Future vision by Erwin Van Lun

In the new world we’re currently building not only the rules of the ‘current - casting- media’ will be cracked, also the laws of human nature, not allowing us to view behind walls.

What would it mean when these kind of camera are operational in security? You can’t hide anymore! And robots will make decisions on what they see.

We will have to get used we can’t hide anything anymore, everything will be seen, and privacy is a concept of the past. This might sound awkard, but we won;t care. At all. We simply won’t have anything to hide left in the peaceful world of pamper planet.

Free energy will soon change the world forever!

Professional video on free energy: energy that is tapped directly from the air, with contributors from MIT, Princeton University and NASA.

The video demonstrates free energy and floatation of objects (free energy).


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Future vision by Erwin Van Lun

As soon as western society starts to believe this is real stuff, the #transition of our world will accelerate. Imagine the day where everyone on earth has access to free energy? All developing countries could lighten houses at night allowing them to read books and learn. Using the energy to travel, to meet other cultures, learn new languages.

And what water, one of the main problems on earth. We obviously have enough water on our planet. The main problem with extract drinkable water from salt water. Did you know the main problem is that is takes to much energy?

How would life look like with enough energy, enough water and enough food?

Wouldn’t it be much more peaceful? Wouldn’t is be more beautiful?

So where are we waiting for?

We are all stuck in our believe system saying that this technology is not possible, and our believe system is supported by huge traditional industries with millions of employees who fear their jobs when these technologies would make it to mass production.

What are we gonna do? Wait until the next generation? Or participate in the largest crowd funding project ever? I believe that will be the next step.

Excited staff shows new iPhone 5s en iPhone 5c Amsterdam Apple Store

Excited staff shows new iPhone 5s en iPhone 5c Amsterdam Apple Store. This is theater!! Personally, I love it. But many Dutchies perceive this as overdone, to much, to American, not Dutch. Dutch love 'doing normal'. I love: 'live life to the max'. Thanks Apple for energizing my day!


Future vision by Erwin Van Lun

Over time, cultures are about to integrate. We are all human beings, and cultures are a product of their natural environment. Cultures with lots of predators are different from cultures living near the sea, different from cultures very high of the mountains. However, the virtual world is everywhere. This technology makes people aware that we are all humans. Lots of our behaviour is programmed during our youth. Interestingly, the more we are aware of the differences while approaching these differences without fear, the more likely that we are prepared to let go of our past and search for what we have in common: the biology of the newborn child we all still carry. That is a good foundation for building future society, worldwide.

In 2013 we are living in a era were we still feel a bit uncomfortable with other cultures, even subtle differences between western cultures. Over time, with even stronger social media available across the world, and youth visiting every country, cultures will slowly (very slowly) integrate.

I love this example of how cultures merge!!!! Just a thought for your life: The more open you are to other cultures, the more you can enjoy them, and the more you can enjoy life! You’re only here once. It is not a rehearsal. Get everything out of it!

My very first Crowd Funding Campagn

As many of you know, I am a strong believer of Crowd Funding, the new, non-anonymous way, to back entrepreneurs, ideas and concepts.

First checkout the campaign for laughter yoga teacher on crowd funding platform Wayv:. (It's in Dutch btw although the navigation is in English).


Future vision by Erwin Van Lun

Crowd Funding will replace the anonymous stock-exchange listings. Nowadays, we still have anonymous share-holders for historical reasons. Did you know that listed corporations don’t have access to their actual shareholders?? They simply don’t know who are actually owning the company ... they even can’t send them an email .. It is because shares where issued on paper centuries ago.

As a result, companies can do whatever they want, only focused on profit,  because this old lack of the technology in the past to track down shareholders.
Due to historical decisions, the influence of corporations is far larger than many countries in the world, while at the same time being owned by anonymous shareholders who are primarily interested in money without really knowing what’s going on in the daily practice of their (!) company.

This should change, and will change, now the Internet allows us to publish all the names of share holders in real time. It will be mandatory for all legal persons. You should be able to contact every share holder personally. Even when they invested only 100 euros. They are still responsible and they should know where they invest in.

This will imply that people of the world will held (private) share holders of corporations, (i.e. the owners) responsible, instead of those actually working in the organization, just being part of a system. The system will change!!! The result will be that we are able to organize the world in a total different way.

Crowd funding is not just a new internet application. It will really change the world. Our World. Our better world.

Hewlett-Packard Labs Prototype Glasses-Free 3-D Display Shows Objects Floating Above Screen

HP 3d glass prototype

The display beams 3-D objects a centimeter above or below,

Handheld holograms aren't here yet, but these little prototypes offer glimpse of what that future might look like. Researchers at Hewlett-Packard Labs have made prototypes of screens that could display 3D images and videos in smartphones, smart watches, tablets and other mobile devices, they say.

In a conference call with reporters, Hewlett-Packard physicist David Fattal described what the tech looked like. "You actually see the object extruded one centimeter either in front of or underneath the display," he said. You can even tilt the display to any degree you like and see the displayed object from different angles.

Labs all around the world are working to make screens that can show 3D, so there's no guarantee that the first holographic smartphone will come from Hewlett-Packard, anyway. But we're excited to see this tech progress.


Future vision by Erwin Van Lun

Although the virtual world is still ‘flat’, projected on flat ipad, flat smartphones and flat tv screens, it will be 3d soon. Just because our mind is programmed in this way.

In 2043, computers WILL speak (I’m quoted in Metro)

Metro 2043

Only 20 years ago, the internet was opened to the public. Being the greatest innovation since the invention of the book press, it has revolutionized the world. However, the revolution has just begun. In 2043, computers wll speak the language of humans. They will no longer look like machines, but like real humans, the most natural interface ever introduced. These virtual humans will live in the cloud, not restricted to any ‘device’. They will express emotions like humans, speak our language, even dialects, and understand our — often local — gestures. These AI characters will appear on floating, transparent camera screens, which will be as cheap as plastic bags today, and spread in all parts of the world, including the now developing countries. Their incarnation, the humanoid robots, will assist us with many physical tasks. We’ll work a lot less, maximum 15 hours per week, allowing us to focus on our core competence: being human

Full article (4MB)

World’s First Bionic Eye

The world has its first bionic eye.

The Argus II works by substituting a small array of electrodes for the light-sensing cells that normally react to light by sending an electric signal toward the back of the retina. Those signals are relayed to the optic nerve behind the eye, and travel back along the nerve to the brain. In people with the genetic disease Retinitis pigmentosa, those light-sensing cells gradually stop working and this is resulting in total blindness.

In addition to the electrode array, which is implanted in the retina at the back of the eye, the Argus II system consists of a small video camera attached to a pair of eyeglasses and a visual processor the user carries around their waist. Data from the video camera is sent to the visual processor and then back to the glasses, where it is transmitted wirelessly to the embedded electrodes.

The system works for people with RP because the disease affects the light-sensing cells in the retina, but leaves the rest of the visual system--including the optic nerve, which carries visual signals from the retina to the brain--intact. The electrode array acts as a substitute for the eye's photoreceptors by directly stimulating the retina's remaining cells, which pass the signal on to the optic nerve.

Of course, an array of 60 electrodes cannot restore high-resolution vision--it's like watching TV on a screen with just 60 pixels--but it can supply enough information to allow people to move around without aid.


Future vision by Erwin Van Lun

Gradually we will be able to replace every part of a human body. Interesting question remains: who are we when everything is replaced?

Buycott helps you analyse behavior of brands on the retail floor

The Buycott App for iPhone and Android helps you to organize your everyday consumer spending so that it reflects your principles.

Example: During the SOPA/PIPA debate in 2012, a number of companies pushed to pass legislation that reduced online freedom of expression, while other companies fought hard to oppose the legislation. With Buycott, a campaign can be quickly created around a cause, with the goal of targeting companies with a boycott unless they change their position, or buycotting a company to show your support.

When you use Buycott to scan a product, it will look up the product, determine what brand it belongs to, and figure out what company owns that brand (and who owns that company, ad infinitum). It will then cross-check the product owners against the companies and brands included in the campaigns you've joined, in order to tell you if the scanned product conflicts with one of your campaign commitments.


Future vision by Erwin Van Lun

This is a vital development in the brand scape. This will allow consumer to find unite themselves, find information on the moment of purchasing. It will really make a difference.

Next obviously, is connecting your purchases (through connected programs of retailers) to your Facebook account, calculate your ‘world balance’ points (how balanced your purchases are with world), and you can see who of friends are actually spoiling the world.

This will really boost the worldwide sustainablity trend. Forever.

Let’s print a house in 3d! A sky craper? Or a pyramid!

The largest 3d printer in the world can even print a small house. The machine called Kamermaker (room builder) is currently still in Amsterdam, the Netherlands, but will soon be shipped all over the world. Think about it... How would the world look like if it would be used in developing countries?


Future vision by Erwin Van Lun

How cool would it be if it could make use of solar energy? And what about using sand as primary material?

The only next step we would be looking for is 3D printers printing 3d Printers….

Wondering how the pyramides where build? With a few dozen of 3D printers, we’ll replicate complete pyramides in just a few weeks. How awesome would that be?

Google Music: another chapter in paying for content

Google expands its Google Play Music services to an online music streaming services that merges your collection with their catalog, personal recommendations using Googles advanced personalisation technology and options to explore music yourself.

It's a payed service, priced 9.99 $ in the US


Future vision by Erwin Van Lun

The experience economy is actually taking place in the virtual world. We will pay lots for content. It all has just started. Soon, ‘free’ television and radio, full of ads, will only be watched/listened to by poor people. Without the disappearing opportunity to buy time in the lives of consumers, it will change the brand scape forever.

And this is only just the beginning. In five years from we’ll have bands holographically projected in our living rooms. That will be a bit more expensive, but will really add value to our lives.

And we’ll be invited to join the virtual band. Leaving one instrument to us. Or invite a friend to play instrument, to sing.

Music is a social activity, and very valuable to peoples lives. It all has just started…

Enhance all traditional switches and buttons with AR

Smarter Objects from Fluid Interfaces on Vimeo.

How augmented reality can be used to turn traditional switches into a lot more interesting domotic systems.

Motion Magnification: Computers Revealing Invisible Motion in Video

Last summer, a research group of MIT scientists debuted a new video amplification algorithm that exaggerates slight changes in movement or color, like a magnifying glass for moving images. Since then, they've made the open-source code available and started allowing anyone to upload videos and see the effect for themselves. The New York Times got inside the lab to see what they project is doing in this video.

Read their full paper including the source-code here.


Future vision by Erwin Van Lun

Computers will be able to understand human behavior in a better way than we do. They’ll sence any small motion, any small change in our behaviour. They’ll use the lessons learned in physiognomics. They will be the best possible communication partners, and applied as brand agents, virtual characters representing brands with these motion magnifying capabilities, it will revolutionize the world of marketing communication.

Pebble: soon for TV, train and car

This is Pebble. The only smartwatch that works seamlessly with your iPhone of Android device


Future vision by Erwin Van Lun

What a great invention! But certainly not the last. Soon, Pebble will also work with your TV, it will actually continously connected updating with new info all the time (like Google glasses) and acts as remote control at the same time. Pebble works outside via inhouse WifFi navigation. It will seamless work with your car navigation. And when you’re in the train, it will buzz when you have to get out. At last but not least, Pebble will measure your gestures, your emotions, your status and communicate this information with other information, and thus, with brands. A whole new era to come!

Mobile payment systems compared

The video shows a comparison of Google Wallet, Paypay Wallet and Square WalletNot to far from now, all transactions are not only electronic, but sellers can also identify the buyers. As a result, they will be able to introduce price differentation per consumer. It's a sign of the end of traditional marketing models, such as the 4P model of Kotler, and the start of an era where everything is personalised, even the price.


Future vision by Erwin Van Lun

Not to far from now, all transactions are not only electronic, but sellers can also identify the buyers. As a result, they will be able to introduce price differentation per consumer. It’s a sign of the end of traditional marketing models, such as the 4P model of Kotler, and the start of an era where everything is personalised, even the price.

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Contact: Erwin van Lun, +31 621 567 657 (GMT +1), print‍@‍mensmerk‍.‍nl