PC Zapper groups together all watched videostreams of broadcasting companies, of Dutch video sharing sites or other video sources using Dutchcharts (Dutch). This way a Top 30 can be created. Videos can be clicked on and watched immediately.
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Brand: pc zapper
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PC Zapper invites consumers to office
Video portal PC Zapper invites consumers to her office for a yearly feedback session. On a Wednesday night consumers are coming to tell PC Zapper how to do better. For participating they receive a gift certificate of 25 euros, their travel expenses are reimbursed, and they get free pizza and soft drinks (pz, Dutch). Thus brands more and more involve consumers in the process. In a qualitative way, by having people send them ideas. In a quantitative way, by having people cast their votes. And creatively by involving people in sessions like this. In a next step, consumers will also help design the product. With that, the border between supplier and consumer slowly disappears. Brands are having their brand coming out, and PC Zapper shows us how to do this.
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