Brand: linkedin

Business social network LinkedIn places network updates in a personal RSS feed . This means that changes to business contacts can be accessed immediately from webpages, RSS readers or email clients. Changes include such things as: 'a new job', 'a new contact' or 'a new question'. This allows people to be presented such things in the same way as 'news', but with the difference that this is much nearer to them.

Business social network LinkedIn introduces company profiles (see below for details, li). A lot of information that hasn’t been available before has now been published. Furthermore, LinkedIn offers companies the possibility to add information. LinkedIn thus pushes the brand coming out for all companies, meanwhile becoming more and more relevant as a personal career brand: a brand that helps you in your career.

It is now possible to consult business social network LinkedIn with your mobile phone (lb). All brands can soon be consulted on every screen (like a watch, navigation system, or mega 3D television). The challenge is to adapt the content to every kind of screen, in a personal context. Social networks are ahead in mobile communication. This is logical: we have a lot of social interaction when we are outside the house, in the street. Soon we won’t just be able to exchange business cards through our mobile phones, but we will also be able to directly link, and record a message as a note of the conversation. And we will only have to aim our mobile at somebody for the person to be recognized and the profile to be shown directly. These are the steps we may expect pretty soon.

Business social network LinkedIn remembers and shows all e-mail addresses of an individual member. In the course of years people send each other invitations, whereby they sometimes use a different e-mail address, while they do link these invitations to a certain profile. Thus LinkedIn can build up a database of different e-mail addresses for every individual. The user then can choose what should be the primary address for communication between the brand LinkedIn and the user. Very smart.

All brands will soon do this. They don’t just have one e-mail address of an individual consumer in their database, but also all associated e-mail addresses. So that if an e-mail address doesn’t work any more, they can send a message to an alternative e-mail address. In these times, in which it is always harder to find new clients (or reach them using traditional channels), you have to give more attention to keeping existing customers. At this time, it is five times as expensive to get a new client as compared to keeping an existing client; this ratio will change for the worse in the years to come. This type of extensions of the database therefore will prove to be very profitable.

Business-social network LinkedIn shows what your colleagues have read lately. It combines the contact list with news on demand. The amount of job offers rises at the same time (dc, Dutch). Because of this you don’t just see the important events in the world, but especially the important events in your surroundings. After all employees are not just employees, but especially humans. And humans are involved in their surroundings. Now for news, later also for participation in events, reviews of books or education. LinkedIn thus further develops to be a personal career brand, a brand that helps you during your whole career.