The evolution of media, marketing and brands!

Just Live, but already with 1000+ translated postings of Mensmerk.nl.

Kieskeurig has store profiles

Kieskeurig (Picky; Dutch)'s new site offers extended store profiles. With these Kieskeurig deepens its store assessments.

YouTube sells Amazon music

YouTube sells music to Americans through iTunes and Amazon.com. Certain music videos are shown with an additional button: 'download this music'.

Popularity video fragments is measured

YouTube offers consumers who upload movies insight in the behavior of the viewer of the movies. Important for this is the feature 'HotSpot'. This gives insight in which fragments people find interesting and which they cease watching.

MyHeritage takes over Kindo

MyHeritage, one of the world's most popular family-websites, is taking over social network Kindo. Worldwide MyHeritage has over 25 million members and, up to now, has been translated into 25 different languages.

Live connection to BMW test drive

Site visitors and test drivers of two especially outfitted new BMW's stood in connection with each other for two weeks through sound and video. Both cars are outfitted with a camera that registers what the driver sees through the front window and, to find out exactly what the driver thinks of the car, the website lists the number of the telephone in the BMW. Anyone can call and ask questions. For two weeks, the images were available on a live stream on interactieveproefrit.nl (Interactivetestdrive.nl; Dutch). Thanks to GPS interested parties can follow the cars using detailed maps. The site also shows text message reactions of the drivers. A test driver can also add a specially designed 'widget' to, for example, their personal profile on Hyves or their blog. This way people can watch along with the test drive on various sites and people can invite others to watch or to call.

Computer reacts to emotions

Trung Bui, a research assistant at University Twente has developed a system that can deal with the user's emotions. To illustrate the effectiveness Bui applied it to a navigational system for relief workers which takes into account the stress experienced by a user. The navigational system receives input from a loose 'stressmodule' which measures the relief worker's stress levels. When communicating with the user, the system will take this into account. In a situation wherein the user's stress levels are heightened, for example, the system will take into account the fact that the user is more prone to make mistakes and will ask for confirmation more often.

High resolution 3D HDTV

Philips has launched a 3-dimensional HDTV for the business sector. This screen, with a resolution four times as large as normal TVs (Quad HDTV), allows the viewing of videos in stereo without additional glasses. The technology is similar to the technology used in stereoscopic post cards. By the by, one can't really call it a TV because there's no tuner in it: watching the programmed video streams of broadcasting companies isn't possible. It costs 25,000 dollars.

Nike stimulates performances smartly

Nike knows how to stimulate runners to ever higher performances. Nike sends a spoken congratulations though Lance Armstrong's ear plugs if you've run your personal record and plays a personally chosen 'power song' when your energy is flagging. Runners can also encourage each other with rewards, for example emails which you can only open after a specific performance. Furthermore competitions held in different places at the same time are connected to one another.

Vergunningenkaart.nl maps licenses

Vergunningenkaart.nl (Licensemap; Dutch) shows all current building, cutting and other licenses from the neighborhood in one orderly map. The site shows current municipal license applications for a large amount of Dutch municipals on Google Maps. It uses public announcements on overheid.nl.

Hi makes backup of your telephone book

Dutch telecomoperator Hi makes a backup of your telephone book. Users can do this by logging onto Hi and activating the service. They'll receive a text message with the cell phone's setting. Through the phone's menu an online back-up can be made of the telephone numbers. Making and updating a back-up of the Hi-phonebook is free. Who doesn't have a limitless internet bundle pays for the use of data.

22% of Africa IPv6

Figures from ICANN show that Africa has the most new IPv6-connections. IPv6 is the newest and necessary version of the Internet Protocol. 22 percent of the new connections in Africa have an IPv6-prefix.

Google shows 2001’s site

Google, in honor of its 10-year anniversary, pulled out Google 2001. They're the oldest search results still available. In the passing years the logo has changed, but searching still happens in exactly the same way. Most of the sites found no longer exist.

New term for personal brands?

The term 'personal brands' is nowadays used in different ways. I personally use it as a term for a new type of brand that will be created from the writing of my book, but round about the same time the term also came to be used differently: for presenting a person as brand. The fact that I, furthermore, focus on that last using the term 'personal branding' doesn't exactly reduce the confusion. When I was interviewed by Emerce about this the chaos was complete. Time for a new terminology!

This new term will be used in my lectures and workshops (that's my core business), here on the blog (in both Dutch and English) and in my new book (working title 'Pamper Planet'). I'm thinking of 'coach brand' or 'coaching brand'. What do you think? Or is another name better?

Personal branding strategy in Emerce

In the printed version of Emerce, magazine for e-innovation, is an article containing my personal branding strategy, my way of presenting myself as a brand. The article ' Ik ben mijn bedrijf' (I am my company, Dutch) is available as PDF. The term 'personal branding' can cause confusion with the term 'personal brands' which I use myself. In that case it's about brands that present themselves humanoidly and let themselves be represented by artificial humanoids. That's why I'll soon introduce a new term in light of my new website (2.0). Suggestions are welcome! Anyone who wants to know more about my strategy can (re)read the posting with the introduction of ErwinVanLun.com.

Private session with Ramana

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Last spring Arjan Haring of Haring Institute of Happiness and I organised a private session with magician Ramana (Dutch). Together with twenty scientists, artists and smart people from businesses we were all over Ramana, all interested, on the edge of our seats, to understand what we were seeing. Were they magic tricks? Illusions? Or were these phenomena which we don't understand scientifically yet, but can use?

The fact that a few days earlier he'd won the tv-show De Nieuwe Geller (The New Geller, Dutch) made this session extra special. (Thankfully, we'd already booked him in December, which kept things affordable.)

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Contact: Erwin van Lun, +31 621 567 657 (GMT +1), print‍@‍mensmerk‍.‍nl