Brand: facebook

Facebook-users will soon be able to use their profile data on other sites. With a click of the button users will be able to add their profile data to all the websites that participate in different projects of the two community sites.

Social Network Facebook shows your friends what you bought in online shops connected to Facebook (mb, Dutch). This has led to all kinds of privacy discussions. Which makes sense: of course you don’t just want to show your friends everything you do. But sharing information with friends is the innovation here. In the future shops will recognize friends, and they will ask you if your purchases and your experiences there can be included in advice for your friends. That is a slightly different way of doing it, but much more pure. What does Facebook have to do with all purchases I make somewhere else?

Social Network Facebook recently has made a connection with 3D world ActiveWorlds (similar to SecondLife). After clicking an ActiveWorlds icon, Facebook asks permission to pass on login information to ActiveWorlds. Facebook asks to pass on:

• Know who I am and access my information
• Put a box in my profile
• Place a link in my left-hand navigation
• Publish stories in my News Feed and Mini-Feed
• Place a link below the profile picture on any profile

Users of one of the biggest online social networks in the world: Facebook, from now on can develop applications for this social network, and share them with others. Facebook provides the tools that even an 8-year-old should be able to use (em, Dutch). Brands are experiencing a brand coming out: the border between employee and consumer fades, the brand manager becomes a facilitator, and the brand grows stronger than ever. This is a small step in that direction.