Domino’s Pizza in the UK has started accepting orders through text messages. A registered customer can order his desired pizza(s) by sending just one text message. You can even put together your own favorite menu, consisting of pizzas and other extras, and give that a special text code, so that next time you only have to send the message ‘Big appetite’ or ‘Family Dinner’ to Domino’s for them to recognize your order (mc, Dutch). Thus brands get involved in dialogues more and more. They instantly recognize you through you mobile number, and they even recognize your specific terminology. In brand communication good listening is the key now instead of good sending. This is an example in that direction.
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Brand: domino's
Domino’s customers order through text messages
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