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Brand: bmw

BMW soon continuously connected

in Brand Evolution, Media Evolution on Mar 24th 07:16, translated by winning letters

Starting this Summer, BMW will build in displays in its cars giving unlimited access to the worldwide web. The company claims to be the first in the world to do this (em, Dutch). Three developments are demonstrated here: first, loose navigation sets will disappear. Second, all existing screens will be connected: every display will soon give access to one big, virtual world. And third, every product, a car in this case, loses its anonymity. Companies, brands, will always stay in touch with the product they have made. This is an early example of this.

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