How media force cultures to adopt the Dutch Polder Model.
How will national cultures change and merge as a result of changes in media? Why will basic values of the Dutch culture be a model for the changes to come? And what makes the Dutch model so successful? Who could tell you better than Dutch futurist and trend analyst Erwin Van Lun. His revelations open your eyes!
Futurist and trend analyst Erwin Van Lun will shed some light on his fellow countrymen using cultural anthropologist Geert Hofstede’s model of cultural dimensions. Learn about boerenkool stamppot, the Dutch stinginess and the Dutch policy on euthanasia, gay marriage and coffee shops. And find out why the world famous Polder Model will be the model for the world to come.
In this session you will find out:
In this fascinating session Erwin will share with you his personal stories on coffee shops, euthanasia, the red light district, speculaas, gay marriage, and Chief Executives riding their bikes to work. You will leave with a smile on your face, determined to learn from the Dutch successes as well as their failures. And chances are you’ll have a good laugh about your own habits too.
“ I've had the pleasure of attending a couple of Erwin's presentations to Rabobank on the future of brands and marketing. I found that his vision provided some interesting food for thought for marketers looking for different ways to reach consumers now and to start thinking about possibilities in the future. I found Erwin to be an entertaining speaker and his engaging interaction with the audience also helped cement some of the principles he was explaining.”
http://www.erwinvanlun.com/ww/lectures/speaker_future_cultures/
Contact: Erwin van Lun, +31 621 567 657 (GMT +1), print@mensmerk.nl