Yvette Rabobank now also in online girly world
Rabobank's brand agent Yvette (Dutch) can now also be found at the virtual bank branch in the girly game GoSupermodel. The first day that the virtual bank branch was open she received 1.545 mails and 8.342 chat sessions were started with her. The branch itself was visited 14.453 times.
Future Vision by Erwin van Lun on this article
Brands are representing themselves through brand agents more and more often, we see them all over the place. An important part of this is that we will be recognised everywhere. Just like we recognise real people that we know from work and chance across, for example, in the supermarket. The context is different, but the dialogue carries on.
