UrbanSpoon lets you shake to find restaurant
Restaurantsite Urbanspoon now has an UrbanSpoon iPhone application which recommends a random restaurant in your immediate area by shaking the iPhone. To make this possible the application uses the GPS and movement sensors that are a standard part of the iPhone. This lets you experience a sense of surprise by a random choice.
Future Vision by Erwin Van Lun on this article
A few developments are hidden in this.
Firstly, brands are going into a dialogue with consumers and use their eyes, ears and antennae to do this. It’s not just about what the consumer clicks, types are presses, but also what’s said, how they look and how they move. It’s all feedback in the conversation and brands are slowly learning to deal with this. It might seem like a gadget now, but soon all brands will do it.
Secondly, there’s another trend hidden in this. Coaching brands, new brands that can find anything across the whole world, can surprise the consumer. But then knowing what the consumer doesn’t want. That’s the next step: that you can exclude what you don’t want. Just like with a master chef: just do something as long as it doesn’t contain blue cheese or coriander. This is also true for music, for media, for vacation destinations, for books.
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Reaction by UbiUbi op Dec 13, 2008 19:44
Indeed, knowing what you don’t like is as important as knowing what you do like. With that in mind, UBI UBI™ has implemented a “blocklist” feature in which users can add restaurants that they dislike. Once added, the user will no longer see that particular venue listed in any search or browse results.
UBI UBI™ brings the 2009 Michelin Guide and Eat New York 2009 (part of the Hedonist’s Guide series) to your mobile phone. There is no need to download an application. Spend less time deciding and more time discovering something that truly fits the occasion.