Top Gear Magazine gives free shares in Spyker
Top Gear Magazine is giving away free shares in sports car brand Spyker for every new yearly subscription this month. The expectation is not for these new subscribers to directly cause an explosion of the exchange rate, but a subscriber does become a co-owner of Spyker (sb, Dutch). The roles of customers and share holders become similar. Especially for brands for whom a long term relation is relevant, as in extreme is the case for personal brands, ownership will be in consumers’ hands. For cars this will be less relevant, but this example shows that ownership of companies is no longer just reserved for third parties through stock exchange for example. People who feel involved with a brand will own it.
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