Talpa asks viewers about formats

in Brand Evolution on Jul 11th, 2008 17:18 from dc

Dutch TV producer Talpa (Dutch) belonging to John de Mol asks for new ideas on TalpaCreative (English). Visitors of the site can win €500,000 and on top of that their idea will be brought to life, giving them eternal fame as an added reward.

Future Vision by Erwin van Lun on this article

It’s a typical example of the network economy in which different parties can find each other in a different way. In this new economy the production factors are knowledge, creativity and relationships (as Ben Tiggelaar once said). Those are the factors with a shortage and so people have to look for them. That creativity is the only limitation left also shows. If we have a good idea we’re almost certainly able to make it. Anything is possible. And if it’s not possible then it can be done in the virtual world anyway. Brands facilitate this process and Talpa is giving an example here.