Stassen HiFi has an interactive shopping window

in Brand Evolution on May 28th, 2008 19:27

Stassen Hifi (Dutch) in Venlo was looking for a creative way to inform customers of their relocation. That's why the company decided to turn their shopping window at their location (Vleesstraat) into one big touch-screen. If passers-by touch the interactive window they'll be given information about the new location, products and special offers. They claim it's the biggest interactive shopping window in the Netherlands.

Future Vision by Erwin van Lun on this article

We’ll surround ourselves more and more with touch-screens. We decide the start of the conversation and it resolves around our questions. They’ll be answered more and more intuitively, so intuitively that even my grandmother would be able to use then. Maybe not this touch-screen, but the next generation of them certainly. Then we’ll just ask what we want. An artificial employer, a brand agent, a chatbot if you wish, will appear and they’ll engage in a real dialogue. This is a step in that direction. In the Netherlands too.