SmartyPig helps you save through others
SmartyPig offers an online savings account for which you can invite friends, family or colleagues to contribute money towards a goal you have chosen yourself. SmartyPig has developed a widget for social networks MySpace and Facebook, so you can make your savings goal accessible for more people (fe, Dutch). Saving, lending, investing: it is all about trust. And the people directly around you trust you most. Brands are more and more building on this trust: they get better at tribal thinking since they have less chance to reach the consumer with messages, while at the same time they have more chance to facilitate the consumer. This development fits in that trend.
