This robot has human-like muscles (fe). This in the end will lead to robots looking like humans, who take over all kinds of chores from us. Think of folding laundry, painting the house, cleaning the bathroom, putting away the groceries, and bringing coffee. Think thirty years ahead and we’ll see a completely different world. A world in which brands come to life. Not just in virtual worlds, not just through brand agents, virtual personalities, but also through their robot colleagues. Maybe ‘synthesized world’ will be a better phrase then.