Rijschool Network links friends’ lesson experiences
At Rijschool Network (Driving School Network) people who are looking for driving lessons through Hyves (rijscholen.hyves.nl), a Dutch social networking site, can see where their friends learned to drive and what they thought of it.
Driving schools can make accounts for their instructors. With this account they can use email to invite students to share the driving school through their Hyves (or Messenger) network. Because of the link back to Hyves this can happen through a simple confirmation by the student. In the meantime over 100 driving schools have already registered for the new service.
Future Vision by Erwin van Lun on this article
Soon Rijschool Network will list all the driving schools in the Netherlands. Or further: all the driving schools in Europe. Because maybe you’ll pay far less for lessons in Spain and your driving license will still be valid in the Netherlands. Nice to combine with an internship or a vacation. From this perspective Rijschool Network will get a relationship with the mobile consumer. A next step could be advice on cats, on insurance or repairs. Or how to best use your car. How to drive best. And when it’s better to take the train. And how your friends are traveling, because Rijschool Network will have known who your friends are for years, after all. This is how Rijschool Network can grow into a personal mobility brand from an existing relationship.
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