ReisRadar wants to be one-stop-shop
New Dutch online travel portal ReisRadar (travel radar) is meant to be a one stop shop: visitors can search AND book their vacation all on one website. The user can extensively look through daily refreshed travel stories, travel tips, and news. This is realized through a cooperation with review specialist Zoover.nl, which already contains almost 400,000 personal reviews of more than 100,000 accommodations around the world. Every new review at Zoover.nl is directly placed on ReisRadar (em, Dutch). Thus personal holiday brands gradually develop. It starts with completeness of the supply. Then the consumer can start searching. Booking is the next step. Asking a review comes after that: after all, then ReisRadar is sure you really made the trip. After that, ReisRadar includes your travel history (and those of your friends) in future advice. Thus personal holiday brands develop to be very valuable brands, for which we are more than willing to pay. Advertising then doesn’t make much sense any more. And thus publishers slowly start using the enormous chances they have to grow into personal brands, the biggest brands of the 21st century.
