Ralph Lauren makes shopping window interactive

in Brand Evolution on Sep 21st, 2007 23:56

Ex tennis player Boris Becker here demonstrates an interactive shopping window of fashion brand Ralph Lauren. At this life-sized screen people can browse through the collection (ut) Now we browse through the collection. In the future we will be able to virtually walk around in the shop, to get an idea and maybe even make a choice. Now we still have to stand outside, later we will have shops with lots of virtual fitting and feeling rooms (feel the fabric), in which all our senses are stimulated so we feel comfortable while ‘fitting’. It is also possible to do that 24 hours a day, a little less comfortable. You have the choice. This goes that direction.