Rabo Mobiel has Lisa advise you
Rabo Mobiel, the mobile division of Rabobank, has her virtual employee Lisa advise consumers what phone to choose. Lisa welcomes you in spoken language, and asks what you are looking for. Then the website user gets a menu of choices he or she can click on. Lisa then continues in spoken language. This way brand agents slowly evolve. Now still on a sub page, later prominently on the home page. Now just through the computer screen, in the future through the mobile phone, TV, TomTom, e-paper and every other possible display still to be developed. Now still in textual surroundings, but in the future we will see Lisa in a RaboMobiel specific surroundings. This way the dialogue slowly comes to life. This is a small step in that direction.
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