Reserve movies at Path through mobile phone

in Brand Evolution on Sep 20th, 2007 18:18

Cinema owner Path now also offers the possibility to reserve films, watch trailers and see what movie is shown where, through your mobile phone. When you send the text message FILM to 4443 (in the Netherlands), Path Mobiel sends a link to an application which can be installed in one click (em, Dutch). Brands will be available on demand. Now we still have to send a text message. In the future we will call ‘Path’, and we will directly be able to ask Path our question while sitting in a restaurant: ‘are there any good movies shown in the neighborhood within the next hour?’ ‘Good’ then will be interpreted based on personal preferences, ‘the neighborhood’ is determined based on the mobile phone and your GPS location, and the system in itself will add: ‘and which still have seats available.’ Now still in an application, in the future it will be supported by the most important visualization of the brand: the brand agent. Thus, slowly but surely a real dialogue comes into being. This is a small step in that direction.