NuGuRu shows it

in Brand Evolution on Oct 16th, 2007 19:37

At the website of B2B brand NuGuRu Dutch TV personality Francois Boulanger shows everything in video. The whole website is built up in video, and many elements are clickable. Francois welcomes you the first time, but when you return he doesn’t even appear any more so that you can explore the site yourself (dc, Dutch). Brands more and more communicate through images. Not just because we now have techniques that make it possible, but because after all, people think in images. During thousands of years text has been a great help in transferring knowledge, but as we can communicate in images again, we will massively do that. NuGuRu very well shows how this is possible in 2007. Now through video characters, in the future through animated characters we can interact with, and we won’t see the difference any more.