Marillion exchanges music for email address
Marillion offers its music for free in exchange for email address, country and city. By entering this, you can download their newest album Happiness Is the Road from p2p-network Musicglue. You can also choose not to enter an information and pay for the album.
Future Vision by Erwin van Lun on this article
Owning music will disappear as a concept. It’ll be all about listening to music and it’ll be the trick to select the right music at the right time. That’ll be the added value for the digital troubadour. That’ll be the added value we’ll start to pay for. Popbands, transaction brands compared to the music coaching brands, offer their music for free. It helps them make contact with the public so that they can build up a fanbase and earn money from concerts and merchandising. Popbands are building a brandculture around themselves, a brand with a symbolic function, because your music choice is a part of your identity which is formed and anchored early on in your life. Popbands first have to know who they’re dealing with and Marillion is taking a step in that direction.
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