Joost has third parties make comments

in Brand Evolution, Personal brands, Media on Nov 30th, 2007 20:37

Through video site Joost Coca-Cola now facilitates people to share their comments on (fragments in) video content. Users who have installed Joost already, can download a so-called joba document, which then can be activated in Joost. Then their comments appear in bubbles, with a wink to Coca-Cola (cz). By making it possible for third parties to leave their comments, Joost can quickly grow. People will send each other fun fragments, only Joost has to be installed. In the end a developing personal media brand like Joost will facilitate these comments itself. After all, if you are positive about something, Joost will want to know, so it can give you even more surprising content on your next visit.