Jaap lets people place their own homes

in Brand Evolution on Aug 16th, 2008 11:56 from dc

Dutch housing site Jaap now also shows homes that have been placed for free on second-hand site 2dehands.nl by individuals. This allows consumers to sell their home without the use of a broker through a big housing site. 2dehands.nl is currently the only Dutch demand and answer site that offers this service for free. Currently around 1,000 of the individual homes are transferred to Jaap.nl.

Future Vision by Erwin van Lun on this article

It’s becoming ever more clear that new brands are formed that prioritize the concern of the consumer. Based on being free of charge, freedom, happiness, these brands search for how to add more value. Currently you can place your house for free, soon Jaap can help you select people to get more for your house. With ratings, with other people’s experiences. Because eventually a home broker does have added value, but then seen from the consumer. Currently brokers are often focused on what’s on offer. This situation is changing quickly, but is far from stable. Jaap’s step now prioritizes consumers a little more.