Fire already the start of the virtual world?
Using the radio, the tv and the internet we're trying to gain experiences in a place on earth which doesn't match its physical environment: it's an experience made possible by an artificial addition. In a way electricity, the light bulb, is an example of this already. It allowed us to do things which we physically wouldn't be able to do at that time, like looking at one another. Only the moon made that possible. And before that it held for candle light and fire in general. In principle light moves us in time (day/night) and all developments in the media/virtual world move us in space. Although it's possible to travel over larger periods of time. It's not quite clear yet; it's still just a twist.
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