Emily, the brand agent of 2030
Emily is an artificial character that moves exactly like a human being. She is, after all, based on the video recording of a real person. And copied so precisely that you can't tell the difference. As such Emily displays all the emotions that a regular human being would also display.
Emily was created by MediaMetrics, a company that specializes in computer facial animation and has made animations for, amongst others, the graphics for the game Grand Theft Auto IV for which they got an award.
Researchers at a Californian company which makes computer-generated imagery for Hollywood films started with a video of an employee talking. They then broke down down the facial movements down into dozens of smaller movements, each of which was given a ‘control system’.
The team at Image Metrics then recreated the gestures, movement by movement, in a model. The aim was to overcome the traditional difficulties of animating a human face, for instance that the skin looks too shiny, or that the movements are too symmetrical.
“The subtlety of the timing of eye movements is a big one. People also have a natural asymmetry - for instance, in the muscles in the side of their face. Those types of imperfections aren’t that significant but they are what makes people look real.”
As a result, computer game animators have purposely simplified their creations so that the players realise immediately that the figures are not real.
Future Vision by Erwin van Lun on this article
The virtual world is becoming more and more real. With this technology we’ll be able to pretend to be someone else in a year or ten: we’ll be recorded, placed in a model and shown as someone else. Including the changing of our voice! This way granddad can come to life again. Scary!
Brand agents, artificial employees that represent brands, won’t start to look like this until around 2030. Only when we can present the dialogue on an adult, human level will we be able to accept that brand agents also look like humans (that’s why I’ve picked the name ‘mensmerk’ or, translated, ‘humanbrand’!) And the technology to listen is developing very slowly, but steadily. And that’s what I’m tracking nicely on this website. For now there’s plenty to look forward to!
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