Coca Cola moves users to 3D world

in Brand Evolution on Dec 30th, 2007 07:24

Starting today, Coke Studio users will find themselves transferred to a whole new Coke-sponsored area in the There.com 3D virtual world. As part of its many prolonged branding efforts, Coca Cola has been operating a 2D virtual world environment via its MyCoke.com site. Called Coke Studios, the site lets customers create avatars, listen to and share music with others, or purchase virtual goods through the My Coke Rewards online reward program. (cz).

Brands build 3D worlds in which they invite their clients. Now as part of a separate 3D world, later everything will be connected, so that you don’t have a clue of in which 3D world you really are. Just like in the real, physical world. There is only one physical world, and within that are lots of little 3D worlds which trouble free connect to each other. When passing a border, for example the border of a yard, there usually is some kind of dividing line, which however is easy to pass (from several directions). Virtual brand worlds will develop just like that.