Augmented reality via iPhone
Anyone who gets a marker in the iPhone's image will immediately see a dog appear.
Future Vision by Erwin Van Lun on this article
It’s a form of product activation. Currently with a marker, but later you can pick up the iPhone with every object you see and it’ll be identified and you’ll be able to compare it and order it from a retailer or ask for more information from the brand. This future isn’t so far away now.
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