ErwinVanlun.com http://www.erwinvanlun.com/ The evolution of media, marketing and brands on a daily basis http://www.erwinvanlun.com/design/logo/6handslogo_rss.gif ErwinVanlun.com http://www.erwinvanlun.com/ 144 30 Day to day world wide en mail@erwinvanlun.com Copyright 2013 2013-05-16T13:09:23+00:00 Buycott helps you analyse behavior of brands on the retail floor http://www.erwinvanlun.com/ww/full/buycott_analyse_behavior_brands_retail_floor http://www.erwinvanlun.com/ww/full/buycott_analyse_behavior_brands_retail_floor The Buycott App for iPhone and Android helps you to organize your everyday consumer spending so that it reflects your principles. Example: During the SOPA/PIPA debate in 2012, a number of companies pushed to pass legislation that reduced online freedom of expression, while other companies fought hard to oppose the legislation. With Buycott, a campaign can be quickly created around a cause, with the goal of targeting companies with a boycott unless they change their position, or buycotting a company to show your support. When you use Buycott to scan a product, it will look up the product, determine what brand it belongs to, and figure out what company owns that brand (and who owns that company, ad infinitum). It will then cross-check the product owners against the companies and brands included in the campaigns you've joined, in order to tell you if the scanned product conflicts with one of your campaign commitments. Media Evolution, Buycott App for iPhone and Android helps you to organize your everyday consumer spending so that it reflects your principles.

Example: During the SOPA/PIPA debate in 2012, a number of companies pushed to pass legislation that reduced online freedom of expression, while other companies fought hard to oppose the legislation. With Buycott, a campaign can be quickly created around a cause, with the goal of targeting companies with a boycott unless they change their position, or buycotting a company to show your support.

When you use Buycott to scan a product, it will look up the product, determine what brand it belongs to, and figure out what company owns that brand (and who owns that company, ad infinitum). It will then cross-check the product owners against the companies and brands included in the campaigns you've joined, in order to tell you if the scanned product conflicts with one of your campaign commitments.

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]]> 2013-05-16T13:09:23+00:00 Let’s print a house in 3d! A sky craper? Or a pyramid! http://www.erwinvanlun.com/ww/full/3d_print_house_sky_craper_pyramid http://www.erwinvanlun.com/ww/full/3d_print_house_sky_craper_pyramid The largest 3d printer in the world can even print a small house. The machine called Kamermaker (room builder) is currently still in Amsterdam, the Netherlands, but will soon be shipped all over the world. Think about it... How would the world look like if it would be used in developing countries? Robot technology, Kamermaker (room builder) is currently still in Amsterdam, the Netherlands, but will soon be shipped all over the world. Think about it... How would the world look like if it would be used in developing countries?

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]]> 2013-05-16T11:45:58+00:00 Google Music: another chapter in paying for content http://www.erwinvanlun.com/ww/full/google_music_another_chapter_in_paying_for_content http://www.erwinvanlun.com/ww/full/google_music_another_chapter_in_paying_for_content Google expands its Google Play Music services to an online music streaming services that merges your collection with their catalog, personal recommendations using Googles advanced personalisation technology and options to explore music yourself. It's a payed service, priced 9.99 $ in the US Media Evolution, Coaching brands, Music, Google Play Music services to an online music streaming services that merges your collection with their catalog, personal recommendations using Googles advanced personalisation technology and options to explore music yourself.

It's a payed service, priced 9.99 $ in the US

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]]> 2013-05-16T11:27:52+00:00 Enhance all traditional switches and buttons with AR http://www.erwinvanlun.com/ww/full/enhance_all_traditional_switches_and_buttons_with_ar http://www.erwinvanlun.com/ww/full/enhance_all_traditional_switches_and_buttons_with_ar How augmented reality can be used to turn traditional switches into a lot more interesting domotic systems. Media Technology, React

]]> 2013-05-12T16:21:39+00:00 Motion Magnification: Computers Revealing Invisible Motion in Video http://www.erwinvanlun.com/ww/full/Motion_Magnification_MIT_reveals_invisible_motion_in_video http://www.erwinvanlun.com/ww/full/Motion_Magnification_MIT_reveals_invisible_motion_in_video Last summer, a research group of MIT scientists debuted a new video amplification algorithm that exaggerates slight changes in movement or color, like a magnifying glass for moving images. Since then, they've made the open-source code available and started allowing anyone to upload videos and see the effect for themselves. The New York Times got inside the lab to see what they project is doing in this video. Read their full paper including the source-code here. Media Technology,
Read their full paper including the source-code here.

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]]> 2013-04-12T18:02:00+00:00 Pebble: soon for TV, train and car http://www.erwinvanlun.com/ww/full/pebble_soon_for_tv_train_and_car http://www.erwinvanlun.com/ww/full/pebble_soon_for_tv_train_and_car This is Pebble. The only smartwatch that works seamlessly with your iPhone of Android device Hardware, React | Read Vision

]]> 2013-03-30T17:09:15+00:00 Mobile payment systems compared http://www.erwinvanlun.com/ww/full/mobile_payment_systems_compared1 http://www.erwinvanlun.com/ww/full/mobile_payment_systems_compared1 The video shows a comparison of Google Wallet, Paypay Wallet and Square WalletNot to far from now, all transactions are not only electronic, but sellers can also identify the buyers. As a result, they will be able to introduce price differentation per consumer. It's a sign of the end of traditional marketing models, such as the 4P model of Kotler, and the start of an era where everything is personalised, even the price. Media Evolution, price differentation per consumer. It's a sign of the end of traditional marketing models, such as the 4P model of Kotler, and the start of an era where everything is personalised, even the price.

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]]> 2013-03-30T17:03:09+00:00 Mobile payment systems compared http://www.erwinvanlun.com/ww/full/mobile_payment_systems_compared http://www.erwinvanlun.com/ww/full/mobile_payment_systems_compared The video shows a comparison of Google Wallet, Paypay Wallet and Square Wallet Media Evolution, React | Read Vision

]]> 2013-03-30T16:56:08+00:00 Mc Donalds using machine to get orders http://www.erwinvanlun.com/ww/full/mc_donalds_using_machine_to_get_orders http://www.erwinvanlun.com/ww/full/mc_donalds_using_machine_to_get_orders Mc Donalds is using computers to get order from customers. Brand Evolution, Mc Donalds is using computers to get order from customers.

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]]> 2013-03-29T19:05:30+00:00 World’s First Bionic Eye http://www.erwinvanlun.com/ww/full/worlds_first_bionic_eye http://www.erwinvanlun.com/ww/full/worlds_first_bionic_eye The world has its first bionic eye. The Argus II works by substituting a small array of electrodes for the light-sensing cells that normally react to light by sending an electric signal toward the back of the retina. Those signals are relayed to the optic nerve behind the eye, and travel back along the nerve to the brain. In people with the genetic disease Retinitis pigmentosa, those light-sensing cells gradually stop working and this is resulting in total blindness. In addition to the electrode array, which is implanted in the retina at the back of the eye, the Argus II system consists of a small video camera attached to a pair of eyeglasses and a visual processor the user carries around their waist. Data from the video camera is sent to the visual processor and then back to the glasses, where it is transmitted wirelessly to the embedded electrodes. The system works for people with RP because the disease affects the light-sensing cells in the retina, but leaves the rest of the visual system--including the optic nerve, which carries visual signals from the retina to the brain--intact. The electrode array acts as a substitute for the eye's photoreceptors by directly stimulating the retina's remaining cells, which pass the signal on to the optic nerve. Of course, an array of 60 electrodes cannot restore high-resolution vision--it's like watching TV on a screen with just 60 pixels--but it can supply enough information to allow people to move around without aid. Brand Evolution,
The Argus II works by substituting a small array of electrodes for the light-sensing cells that normally react to light by sending an electric signal toward the back of the retina. Those signals are relayed to the optic nerve behind the eye, and travel back along the nerve to the brain. In people with the genetic disease Retinitis pigmentosa, those light-sensing cells gradually stop working and this is resulting in total blindness.

In addition to the electrode array, which is implanted in the retina at the back of the eye, the Argus II system consists of a small video camera attached to a pair of eyeglasses and a visual processor the user carries around their waist. Data from the video camera is sent to the visual processor and then back to the glasses, where it is transmitted wirelessly to the embedded electrodes.

The system works for people with RP because the disease affects the light-sensing cells in the retina, but leaves the rest of the visual system--including the optic nerve, which carries visual signals from the retina to the brain--intact. The electrode array acts as a substitute for the eye's photoreceptors by directly stimulating the retina's remaining cells, which pass the signal on to the optic nerve.

Of course, an array of 60 electrodes cannot restore high-resolution vision--it's like watching TV on a screen with just 60 pixels--but it can supply enough information to allow people to move around without aid.

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