Quotes

Quotes of Erwin to be used directly:

Title: Erwin van Lun, Marketer on a Mission at Erwinvanlun.com (or a combination of futurist, trend analyst, media, marketing or branding specialist, with Erwinvanlun.com):

About the increased choices for consumers, citizens or contributors:

People do want choices, but they don’t want to choose.

About the changes in communications between brands and consumers:

We worked hundreds of years on automatizing sending. Now we step by step start to automatize listening.

About positioning:

As a friend you don’t constantly need to prove yourself. Being yourself is good enough. The same goes for brands. That is where the call for authenticity comes from.

About media in relation to privacy, terrorism, and transactions:

In the virtual world we won’t be anonymous any longer, but we will use pseudonyms.

About the emotional value of brands in the future:

Tomorrow’s brands are like yesterday’s churches. Smart marketers pick up a history book.

Other quotes from postings on the web log, or from earlier articles in the media, can freely be copied, but please mention the source!