Buzz Awards

On January 15th, 2008 the Dutch Buzz Awards, awards for the most ‘buzzable’ products of 2007, were given. Which product or which service did we discuss the most, recommend the most and buzzed the most? I myself had the pleasure to participate as judge. From all the consumer nominations we chose 25 products for the Buzz Award 2007 finals. Consumers could then vote on there again.
The winner was the Nintendo Wii with the following judges’ comments:

< blockquote>From advertising agency to elderly home – in 2007 everyone started to play virtual tennis. And, more importantly, everyone’s talking about it. With a whopping 25,9% of the votes, an overwhelming majority.

Although I thought this session was really interesting, it also seems nice to hand out awards for online buzz: what do people online discuss the most. Brands that understand how people live in groups, tribal thinking, and use that wisely, should score extremely well there too.

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