In the game Brullende Bolides (Screaming Bolides; Dutch) of the municipality of Rotterdam participants have to shout as loud as they can. The louder you shout, the faster you go. For this you use the microphone on your computer. During your screaming ride, the Coolsingel, Blaak and the Euromast fly past. This lets you discover the city in high speed. Create a hilarious sound and challenge your friends to scream an even faster time.
Brands start to react to us. Not just to what we type or click, but especially what we say, how we look, how we move. This is a primitive example of what’s to come.
Employees of the city of 
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