Brand: marketingfacts

MarketingFacts, a Dutch marketing community which I contribute to every now and again, is starting its own magazine. Where the online community reaches chiefly online marketers, MarketingFacts wants to use this magazine to service traditional marketers who'd like to know more about online marketing and new media. The magazine will be published bi-monthly and wants to offer deep going and high quality information regarding the trends and status in the most important sub-areas of online and digital marketing.

MarketingFacts Magazine is free for anyone who deals with (online) marketing. The run will be 10,000 copies. If you want to receive the magazine as well, you can sign up here.

Paper will be a static redux of what happens in dynamic communities. Whether that’s through a website, a PC, a Twitter-like application on a cell phone or the spoken word on the street, brands will pick up this ‘talk of the day’, combine it, distill it and return it. Paper is like a photo of a community in time: it was like that at that moment. Publishers who’ve started with paper will have to set up the process in reverse, and that’s a lot more difficult.

Furthermore this process fits with the brand coming out, in which communities, strong communities, communities that’ll be in 1 building even, call it companies, become open and transparent. MarketingFacts is lucky to be able to start on the other side.

Dutch marketing community MarketingFacts is starting its own e-mail newsletter. This illustrates the turnaround of the publishing process. It starts with a community: a group of people with shared interest, being marketing in this case.  MarketingFacts selects the most important items that have been written on its web log in a week’s time, and publishes these in its newsletter. The next step will be a (paid for) MarketingFacts printed magazine, for which professional journalists will do in-depth research on items which obviously interest the community. Traditionally printed magazines follow the other way around. In the end, communities will be leading, and paper copies will just be there for entertainment and more in-depth information. The brand however will be stronger than ever before. This is a first step in that direction.