Brand: live

Through the renewed Windows Live Photo Gallery people can't just group their photos based on date or location, but also by people. They can also edit the photos. For example, you can make the photo black and white with a single click of the mouse and you can rotate the photos in any angle.

Brand will start to recognize the images around us to advertise with them. Brands that specialize in social contact between people, that facilitate with personal contact (such as (Windows) Live, a social coaching brand in the making), also recognize our friends. From their photograph, but later also by their voice, their walk or their behavior. In the long term, even better than we can recognize them ourselves. This is a step in that direction.

From now on Vodafone will place Windows Live Messenger (formerly MSN Messenger) on its cell phones. By clicking on the icon, Messenger can be downloaded and you can chat immediately. This is how text, speech and video integrate into one channel. Calling will soon only mean 'calling live'. Then it'll be about exchanging (live) images, speech or (live) text messages. That we only used to be able to talk has long been forgotten. Telecom operators then only have a technical role: connecting us to the visual world. social contact brands, into which Live Messenger could grow, facilitate this contact. This is a step in that direction.