Brand: kieskeurig

Kieskeurig (Picky; Dutch)'s new site offers extended store profiles. With these Kieskeurig deepens its store assessments.

It’s an example of how coaching brands in the making work. They don’t just ensure a complete offer (collect all available products), but also all the ways to get them. The next step will be: which product, which store suits me best, today, from where I currently am? Then brands like Kieskeurig will be even more valuable than they are today and we’ll slowly start to pay for their advice.

Consumer's site Kieskeurig.nl has expanded its services with a mobile version. This allows consumers to compare products and prices while they're shopping. Consumers will be able to check whether they're really shopping in the most economical fashion whilst they're standing in the store.

Comparison site Kieskeurig.nl gets a print version: Kieskeurig Magazine. The paper version of product and price comparer Kieskeurig must ‘inspire’ consumers to make online purchases. The magazine is targeted mainly to women and is sent along magazines of Sanoma, Kieskeurig’s mother company (em, Dutch). Online communities become leading, print is just a copy. Whether the company has its history in print or online, it all goes the same direction. In the end print will disappear too, to make place for e-paper. Then the role of the readers (or do we call them members) will be even more dominant. This is just a small step in that development.