Brand: hi

Dutch telecomoperator Hi makes a backup of your telephone book. Users can do this by logging onto Hi and activating the service. They'll receive a text message with the cell phone's setting. Through the phone's menu an online back-up can be made of the telephone numbers. Making and updating a back-up of the Hi-phonebook is free. Who doesn't have a limitless internet bundle pays for the use of data.

This is how social coaching brands are slowly In 2008 they guard your contacts, some allow you to chat to contacts, others calling them and with the next one you can cam. A few steps further along we won’t think in terms of phone numbers or email anymore, but solely in people, in names, in relationships, in emotions. What you feel with people and then say ‘I’d like to talk to them again!’ And that happens then. You no longer need to look for or save a number, trusted relations will just always be with you. Facilitated by social coaching brands.

Dutch telecoms operator Hi puts your friends, and their current activities, on a Google Map. By sending text messages Hi can directly determine the location (based on information of the cell masts, the CellID), and what you are doing there is, thanks to a connection with Hyves, automatically inserted into the ‘WhoWhatWhere’ field in the user’s Hyves profile (mf, Dutch). Thus communication slowly becomes realtime. Now we still have to explicitly pass information, soon we will give our friends permission to see where we are, what we are doing, who we are talking to, and what our plans are. Only with our permission of course. Thus the virtual world more and more becomes a reflection of the real world.