Heleen is Dutch energy company Essent‘s new virtual employee. Heleen gets her answers from a central database, guaranteeing that Essent as well as her customers get their information from the same source. Heleen also shows emotions: for example if she can’t answer a question, a disappointed Heleen appears on your screen. If she gets a ‘naughty’ question, she appears lightly shocked (cb). This way dialogues through brand agents further develop. Now still through a photo session with a real person, in the future with an animated person who can have all kinds of emotions. Now still through typed text, in the future spoken through every possible display. This is another step forward.
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Brand: essent
Essent’s Heleen shows emotions
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