Brand: amazon

Via Amazon TextBuy the buying hungry consumer can directly order whatever catches their eye in a shop, on the street or in a bar. Users send a text message with the name, description, barcode or ISBN number of the product. If Amazon is selling similar items then you will be sent a message with the results. The consumer can immediately buy one of the products or ask for a wider selection of products.

The mobile phone is becoming a screen over the physical world. At the moment we still need to send a text message but soon the product will be automatically recognised (via barcode, built in chips or just by its form) and the maker will provide specific information straight away. If we want to make further comparisons we will consult one of our coaching brands, which will advise us like a friend. A decision is then quickly made. 

Amazon.com from now on shows the total amount in your own currency. Not knowing the exact in your own currency proved to be a burden for international customers (em, Dutch). Brands start speaking the consumer’s language. Every sales person knows it: use exactly the customer’s words, his own languages, his own habits. Then you create real contact. This is no different for the automated dialogue. This step by Amazon is a logical one in this perspective. Soon any amount at any website, in any e-mail, in any chat dialogue, will automatically be shown in your own currency.

Amazon starts an online music store in which you can buy and download MP3 music without digital rights management software. It is expected that Amazon will work with more than 12,000 music publishers, and thus can offer millions of songs. British recording company EMI has signed the first contract with Amazon. The store will open before the end of this year (dc, Dutch). Amazon this way could grow into a music coaching brand. For a start, a coaching brand needs to be complete: offer ALL music ever made in the world. After that, a music coaching brand can make selections on an individual basis, adapted to time, place and situation. This is a possible step in that direction.