The experts

To develop a vision you need other people’s input. Therefore I personally spoke with experts in marketing, media, branding, technology, advertising, communications, and science (in alphabetical order):

• Peter van Akkeren, Strategy Director, Proximity (part of FHV BBDO)
• Wim Andréa, Managing Partner, PPGH JWT _Colors. Now Managing Director at Saatchi direct
• Wim Bakker, Marketing Manager, Achmea (in a conversation with Patritia Pahladsingh, Account Director, DDB Amsterdam and Machteld Van Woensel Kooy, Account Manager, DDB Amsterdam)
• Eugene Bay, Partner and Brand Director of VBAT Enterprise (now VBAT)
• Igor Beuker, Director of LaComunidad and (now ex) president of IAB Netherlands
• Christine de Boer, Product Manager, Mindscape, now Product Manager at Universal Pictures
• Dennis Bruin, Account Manager, Euro RSCG 4D. Now digital consultant at Ogilvy (in a conversation with Sicco Beerda, Creative Director, (now strategy director), Euro RSCG 4D and Marco Boender, Managing Director,  Euro RSCG 4D. Now adviser with Branson & Guevara).
• Harry Dekker, Communication Channel Director, Unilever
• Jan Willem Dreteler, Director of Communications, SNS Bank. Now Director Consumer Marketing & Communications with SNS Bank.
• Joris van Heukelom, Vice President content and marketing MTV networks Benelux. Now director cross media of DAG
• José Evers, Creative Director, XXS
• Giep Franzen, Founder of SWOCC and Co-founder of FHV BBDO
• Maurice de Hond, Director of View/Ture
• Jasper Houtman, Editor of Emerce. Now journalist at FEM Business
• Will Koopman, Creative Producer and Producer of Baantjer, Endemol
• Inald Lagendijk, Professor information and communications theory, TU Delft
• Ingmar de Lange, Mountview
• Martijn Luyten, Development Manager Business Line Radio & Television, Casema
• Peter Maathuis, former Director Strategy & Marketing CMG Telecommunications (now LogicaCMG)
• Cor Molenaar, Extraordinary Professor eMarketing, Erasmus University
• Rob Molenaar, Sales Manager MSN, Microsoft
• Rik Riezebos, managing consultant Brand Capital, director EURIB/European Institute for Brand Management
• Roland van Kralingen, Director/partner, Positioneringsgroep. Now director High Value
• Michiel Sala, Little Chicken Game Company
• André Schimmel, Sales manager Internet, IP iMedia
• Dirk van der Steenhoven, Director DDMA. Now business development manager CheetahMail 
• Peter Wiegman, Director and Founder of Het Media Loket
• Heini Withagen, Director and Co-founder of Mirabeau
• Erik de Zwart, CEO Talpa Radio International and now entrepreneur / investor of, among others, mobilaria

Based on interviews with these experts, thorough literature research and my own insight and experience, I put the book together.