Reviews

Giep Franzen
(In the preface)

a unique work, the tenor of which I haven’t seen ever before.

Rik Riezebos
(on the cover, as a summary of his preface)

an absolute must-read for anyone who wants to know how IT will change the brand scape.

Managementboek
By Mariska Fennema MBA, manager marketing & communications for RTV Utrecht:

the book made me really think about the influence IT has on the world of the brand, and the chances this creates for the (nearby) future. Refreshing and inspiring!

complete article

Communicatiecoach
By Martijn Hemminga, Consultant Corporate Communications with an IT company.

‘Van massamerk naar mensmerk’ is a fun book to read… Professionals who have the power to change their brand into a coaching brand can truly benefit from this book.

complete article

Management Scope
October 2005(paper magazine)

A must for managers who think about the future of their companies.

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Roorda advertising agency

Book tip!

complete article

EURIB Institute of Knowledge

Van Lun’s book is highly visionary. As he describes developments in a very clear and structured way, the text however offers lots of concrete leads for everybody who works in branding, communications, media, and design management.

complete article

MarketingPulse