Points of attention for personal brands

>>>>>> Put this on the wall at your desk <<<<<<<<<<

Authenticity
Open
Providing insight
Transparent
Equal or subordinate

In dialogue
Two-way communication
Brand memory

Personal brands
Expert in area of need
Long term
Complete
Independent
Personal
Trusted relations

Brand representation
Dynamic visual elements
Own voice
3D brand surroundings
Own content
Sounds

Brand culture
Symbols
Heroes & stories
Rituals
Values
Brand personality

Personal Brand Agents
Human name
Available when needed
Pro-active

Physical world
Smell, Taste and Feel can only here!

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