Nomination Marketing Literature Award

In 2005 my book ‘Van Massamerk naar Mensmerk’ (From Mass Brand to Personal Brand, Dutch) received a top-3 nomination for the Dutch Marketing Literature Award of the year. This prize is presented by the Dutch Platform for Innovation in Marketing (PIM). My book was chosen out of thirty marketing books, along with the winner waardecreatie en innovatie in business to business markten (value creation and innovation in business to business markets, Dutch), written by Belgian authors Paul Matthyssens and Coen Vandenbempt, and the book oog voor de toekomst (Eye for the future, Dutch) by Philip Idenburg. My book was praised on all sides for vision, readability and practical tips. In spite of all the compliments I still regretted the fact that I could not take the trophy home :-(. Maybe next time!