Books | Futurist and Trend Analyst Erwin Van Lun

Event Driven Marketing (Dutch)

By: Egbert van Bel, publisher: Kluwer B.V., ISBN: 9789013032079

The first book in the field of Event Driven Marketing, and winner of the Marketing Literature Award 2004 (for which ‘From Mass Brand to Personal Brand’ was nominated in 2005). Egbert-Jan van Bel introduces some new models to be used by brands who want to communicate with their (prospective) customers at exactly the right time, instead of regularly bothering consumers when it doesn’t make sense. This book is still very relevant. This is exactly the field that coaching brands will master into the tiniest detail.

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