Psychology

THE basic psychology book, internationally used at many universities. How do we observe? What is perception? How does categorization work? Many well-known as well as unknown tests of our brains are described here. Optical illusion is a great example. Or how our brains complete a not-complete image themselves. Great for marketers who want to understand the psyche of consumers, stimulating for officials who want to understand more of the people in their country, and very informative for (interaction) designers who try to fathom people’s perceptions, and want to influence those. Top book. This is the 7th edition, and there will be more.