Lovemarks, the future beyond brands

This beautifully designed book of Saatchi & Saatchi’s CEO Kevin Roberts show you his vision on future brands. He passionately shows us how brands can go beyond themselves by becoming LoveMarks. Lovemarks distinguish themselves through Customer Intimacy, Mystery (the stories around the brand), and Sensuality (the way in which the brand stimulates our senses). According to Roberts, brands need to do this because the world has changed. Although this book is worth reading or at least thumbing through, I miss a vision of the future. After all, the world keeps changing and even the concept of LoveMarks in the long run will be outdated too.