Influence

This Robert Cialdini bestseller shows how people can influence others by putting social pressure on them. Social pressure we can see for example in initiation ceremonies from students’ fraternities and sororities, religious or military groups. It shows how parents can influence their children. It shows how the Chinese were capable to have American prisoners desert to the Chinese camp. Purely by creating group pressure. Very interesting! And even more interesting: what does this mean for brands in the future? First read this book! Enjoy!