
A book from Paul Stamsnijder about crisis communication in practice. The books starts with Murphy’s Law: If anything can go wrong, it will go wrong. Although I have read this book with pleasure, I think it has been outdated by the turbulent developments in the media landscape. Consumers behave differently, their reactions to companies are different, and at the same time companies have better possibilities to communicate effectively, while the media landscape in the mean time has continued its fragmentation. Even so, it is always fun to go through old cases.
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