The evolution of media, marketing and brands!

Just Live, but already with 1000+ translated postings of Mensmerk.nl.

Category: Environmental

The personal environmental brands help us live in balance with the rest of the world. They advice us on experiences, on the use of services or on getting products. What is this product’s impact on the environment? Was it’s production ‘clean’? Were animals respected? The personal environmental brand will compare all third parties’ products to our personal values.

Civilians show Chinese slavery

Chinese civilians show the practice of child slaves through American video sharing site YouTube.This English video, named ‘Child slaves, Shanxi China’ is placed by somebody using the name daughterofchina. From a western point of view, it is horrible to see what happens (vc).

Nowadays, Fair Trade is a popular principle. Naomi Klein’s book ‘No Logo’ from 2000 initiated this. Just before that, the term ‘company behind the brands’ had come up. Companies experience a brand coming out: they operate more open and transparent. English videos will make the western consumer more aware of the welfare of people who produce their products at the other side of the world. People who after all also just want to live a happy life, like we all want. In a next step, personal environment brands will show us at the purchase how something has been produced. In the end this will lead to a more balanced world in which richness, welfare and happiness is for everyone. This however will take at least a (couple of) generation(s). It is a long process which unfortunately will take lots of victims first.

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http://www.erwinvanlun.com/ww/C74/
Contact: Erwin van Lun, +31 621 567 657 (GMT +1), print‍@‍mensmerk‍.‍nl