The evolution of media, marketing and brands!

All developments in long term context.

Category: Coaching brands

Coaching brands are a new type of brands which will develop over the next ten years. Coaching brands cover areas such as health, money, travel, home or children. Within their area they know everything that is available (world wide!) and besides, they know everything about us individuals. This way coaching brands will anticipate our wishes, advice us and help us make transactions. We will select 10-20 of these coaching brands: one for each area. These brands become our friends. They are available anywhere we are, world wide. These brands will have themselves represented by ‘coaching brand agents’: visual characters with which we start vocal dialogues. In the long term these characters will look like people. On TV, on the mobile phone or on any other possible display they will appear when we want them to. This all goes slowly, step by step. Those steps are discussed here.

Google Music: another chapter in paying for content

Google expands its Google Play Music services to an online music streaming services that merges your collection with their catalog, personal recommendations using Googles advanced personalisation technology and options to explore music yourself.

It's a payed service, priced 9.99 $ in the US


Future vision by Erwin Van Lun

The experience economy is actually taking place in the virtual world. We will pay lots for content. It all has just started. Soon, ‘free’ television and radio, full of ads, will only be watched/listened to by poor people. Without the disappearing opportunity to buy time in the lives of consumers, it will change the brand scape forever.

And this is only just the beginning. In five years from we’ll have bands holographically projected in our living rooms. That will be a bit more expensive, but will really add value to our lives.

And we’ll be invited to join the virtual band. Leaving one instrument to us. Or invite a friend to play instrument, to sing.

Music is a social activity, and very valuable to peoples lives. It all has just started…

Summly Uses Complex Algorithms to Summarize the Web

Summly Launch from Summly on Vimeo.

Nick D’Aloisio, a 16-year-old iOS developer based in London, England, is the mastermind behind this amazing iPhone app. Summly thrives on a high end algorithm. The Summly algorithm accomplishes this using a number of machine learning techniques and “genetic” algorithms — a search heuristic that mimics evolution.

D’Aloisio says that Summly works best with well-formulated articles that conform to a consistent structure. This lets the algorithm learn what’s important — and where to find that important information — more easily. Tech articles and news articles tend to marry well with Summly’s algorithm, as does the consistently organized content from the New York Times and the BBC. The app doesn’t do quite as well with narrative text written in the third person, but D’Aloisio says that there are no areas that are seriously troublesome to his algorithm.


Future vision by Erwin Van Lun

Computer try to understand in much more details what we find important and this is a step in this direction. This will immediately be followed by connecting it to social media: what do our friends, our family, our colleagues find important? People want to know about the news before they hear it from others. That’s where news coaching brands tap into.

Ticketmaster offers seats next to your friends

Ticketmaster Fracebook FriendsTicketmaster Teams With Facebook So You Can Sit Next To Your Friends. Those who are reserving their seats will see a mock-up of an arena seat map indicating where their Facebook friends will be sitting, so the can reseerve a spot next or closeby.


more ...

Future vision by Erwin Van Lun

I’ve been writing about this phenonemon since 2004, and now it’s becoming reality. Finally, I’ve been waiting for this!!!

Soon, all our purchases will be powered by social media. For example: the next time when I visit a restaurant in Nigeria, I can exactly see where my friends have been, and what their experience were. This will influence my decisions way more, than any (anonymous) review site can ever do.

We’re social creatures you know;)

Virtual Fitting Room

Someone send me this link, no further information, but inspiration anyway. Video speaks for itself.

Spotify: The Coaching Music Brand

Follow me on SpotifyI haven't written a lot lately (very busy with the chatbots.org, but those who have followed me since 2005 and have read my book, will recognize many trends reinforce my predictions of five years ago.

Here's an example:
Spotify. A coaching music brand in its early days. For 9,99 a month, you have unlimited access to ad-free music. Connected to your friends through your Facebook account. My 2004 prediction was simple: it would not longer be about possession of music, but people would pay in the future for the right to play music.


Future vision by Erwin Van Lun

What will happen in the coming five years? Brands like Spotify will respond to our emotional reaction. They will notify how our movements will change, our tone of voice, our facial exppression. We don’t have to rate music any longer, our feedback is fully clear.

And from there, music coaching brands will feed us with music we need: which will change our emotional state. And that’s where the word ‘coaching’ comes in. The decision to select music for a particular person, on a particular moment, or a particular place, is not very simple. It’s not about selecting the persons favorite song. Being happy might not be the best mood to move to about the funeral of a family member or bad news at work. Or maybe, it is. Coaching is about understanding an individual.

So even though people think this is where it’s all heading to, it’s actually just the beginning…

Future of Shopping

The future of shopping according to Cisco. It's looks as Science Fiction, but this future is already here (aside from a few minor technology problems such as lighting in the stores).


Future vision by Erwin Van Lun

The most important roles of stores is to determine your current measurements. You can order anything you like, from brands, it can be tailored to your wishes, deliverable in every possible color, you can see how it combines with clothes you purchased before and which are still in your wardrobe (i.e. clothes you haven’t thrown away), you can ask what your friends think, and what they bought which will transform shopping to a far more social experience.

Having things on stock is no longer an issue. It will delivered to your home, before you even arrive after traveling back. No more need to carry bags. You can shop from home as easy as shop from any other location in the world. But being with your friends (both physical as virtual), provides a new dimension to the shopping experience.

And obvvously, you’ll be assisted by a brand agent (or a chatbot, dependent on the terminology you prefer), instead of a real human, an artificial character with far more knowledge than a human human could ever possibly have.

This is the future, but only a step into the future.

Google TV: Entertainment coaching tomorrow



Again another example that illustrates that the programming of our evening on the couch will be done on an individual basis by a new type of brands, home entertainment coaching brands, instead of traditional TV broadcasters, who are programming for the mass and interrupt our favorite shows with advertising.


Future vision by Erwin Van Lun

Just a matter of time before Google starts to charge us per show. And we’ll love to pay a few cents to avoid the advertising! Home Entertainment Coaching Brands have the future, and traditional broadcasters have to switch their business models. Fast!

Rocket Taxi: iPhone app for Taxi’s around the globe

Rocket Taxi: This App checks your location with GPS and lists nearby taxi companies with distances. Just select one, press on it and a call will be initiated to the cab company.

Wii Vitality Sensor

Last FM on Xbox

iTunes Movie store

Greenpeace assisting you selecting toilet paper

Greenpeace has introducted an Iphone application that gives users a quick and handy guide to finding the greenest toilet paper, tissues, paper towels, and paper napkins sold at the supermarket. Ideally, the best products contain 100 percent recycled content (at least 50 percent of which is from post-consumer materials) and avoid the use of chlorine or chlorine compounds in the whitening process. Products that meet this criteria include Green Forest, Natural Value and Seventh Generation while products from companies like Kleenex, Charmin, Angel Soft, Cottonelle, Brawny, and Scott fall short. The application is free to download.

TellMe: voice commands for Windows Mobile 6,5

TellMe for Windows Mobile 6.5 isn't just an app, it's a one-button hub for voice commands of all kinds, including text messaging, making calls, and also jumping to Microsoft Live Search with natural language queries like "weather in San Francisco, California," "pizza in Kansas City" or "mother's day gift ideas."

3D webcam girls

3d webcam girls

Fleshbot discovered that Jess of UndressJess just started recording her Camgirl videos in 3D, allowing her viewers to get the sense that she's actually sticking out of their monitors a slightly bit. Using a fancy little Minoru webcam, she's started recording some of her videos.

Google Voice skips your operator


Google Voice, is an alternative call apllication to run on smart phones or other devices. Google Voice is now about to hit iPhones by way of an app. This app for the iPhone has immediately access to your contacts.

Here is how it works: you don't press you regular 'Phone' application, but you select your Google Voice button. You just dial a number or select it from your contacts, as you would do in your regular phone application. The App diales out to Google and you' be a called back to connect both sides and you press the Green button. In this way, you do not only skip the standard fees charged to you by your operator, it will also allow you to maintain your calls from any other smartphone or devices. It actually disconnects your telephone number from your device. Additionally, you can also SMS people the same way.

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Contact: Erwin van Lun, +31 621 567 657 (GMT +1), print‍@‍mensmerk‍.‍nl