The evolution of media, marketing and brands!

All developments in long term context.

Category: Coaching brands

Coaching brands are a new type of brands which will develop over the next ten years. Coaching brands cover areas such as health, money, travel, home or children. Within their area they know everything that is available (world wide!) and besides, they know everything about us individuals. This way coaching brands will anticipate our wishes, advice us and help us make transactions. We will select 10-20 of these coaching brands: one for each area. These brands become our friends. They are available anywhere we are, world wide. These brands will have themselves represented by ‘coaching brand agents’: visual characters with which we start vocal dialogues. In the long term these characters will look like people. On TV, on the mobile phone or on any other possible display they will appear when we want them to. This all goes slowly, step by step. Those steps are discussed here.

Google TV: Entertainment coaching tomorrow



Again another example that illustrates that the programming of our evening on the couch will be done on an individual basis by a new type of brands, home entertainment coaching brands, instead of traditional TV broadcasters, who are programming for the mass and interrupt our favorite shows with advertising.

Just a matter of time before Google starts to charge us per show. And we’ll love to pay a few cents to avoid the advertising! Home Entertainment Coaching Brands have the future, and traditional broadcasters have to switch their business models. Fast!

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Rocket Taxi: iPhone app for Taxi’s around the globe

Rocket Taxi: This App checks your location with GPS and lists nearby taxi companies with distances. Just select one, press on it and a call will be initiated to the cab company.

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Wii Vitality Sensor


Last FM on Xbox


iTunes Movie store


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Greenpeace assisting you selecting toilet paper

Greenpeace has introducted an Iphone application that gives users a quick and handy guide to finding the greenest toilet paper, tissues, paper towels, and paper napkins sold at the supermarket. Ideally, the best products contain 100 percent recycled content (at least 50 percent of which is from post-consumer materials) and avoid the use of chlorine or chlorine compounds in the whitening process. Products that meet this criteria include Green Forest, Natural Value and Seventh Generation while products from companies like Kleenex, Charmin, Angel Soft, Cottonelle, Brawny, and Scott fall short. The application is free to download.

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TellMe: voice commands for Windows Mobile 6,5

TellMe for Windows Mobile 6.5 isn't just an app, it's a one-button hub for voice commands of all kinds, including text messaging, making calls, and also jumping to Microsoft Live Search with natural language queries like "weather in San Francisco, California," "pizza in Kansas City" or "mother's day gift ideas."

3D webcam girls

3d webcam girlsFleshbot discovered that Jess of UndressJess just started recording her Camgirl videos in 3D, allowing her viewers to get the sense that she's actually sticking out of their monitors a slightly bit. Using a fancy little Minoru webcam, she's started recording some of her videos.

Google Voice skips your operator


Google Voice, is an alternative call apllication to run on smart phones or other devices. Google Voice is now about to hit iPhones by way of an app. This app for the iPhone has immediately access to your contacts.

Here is how it works: you don't press you regular 'Phone' application, but you select your Google Voice button. You just dial a number or select it from your contacts, as you would do in your regular phone application. The App diales out to Google and you' be a called back to connect both sides and you press the Green button. In this way, you do not only skip the standard fees charged to you by your operator, it will also allow you to maintain your calls from any other smartphone or devices. It actually disconnects your telephone number from your device. Additionally, you can also SMS people the same way.

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Google Wave: a new communication platform

Wave is a new communication platform by Google. It's a Frothy Collaborative Mix of Chat, Instant Messaging, Twitter and Google Docs in Real-Time:. A "wave" is equal parts conversation and document, where people can communicate and work together with richly formatted text, photos, videos, maps, and more..

Here's how it works: In Google Wave you create a wave and add people to it. Everyone on your wave can use richly formatted text, photos, gadgets, and even feeds from other sources on the web. They can insert a reply or edit the wave directly. It's concurrent rich-text editing, where you see on your screen nearly instantly what your fellow collaborators are typing in your wave. That means Google Wave is just as well suited for quick messages as for persistent content — it allows for both collaboration and communication. You can also use "playback" to rewind the wave and see how it evolved.


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TED introduces smart commenting system

TED, the knowledge platform famous for its public talks, launched a new commenting system. Here are the main enhancements:

  • it will be possible to reply to individual comments, thereby creating threaded conversations.
  • commenters who have uploaded pictures will have these displayed
  • it will be possible to vote on comments
  • people whose comments receive up-votes will earn "TEDCred" points.

Anyone who gets 100+ points will be awarded a special "TEDCred" label by their name.

Brands constantly find new ways to engage consumers. In the old days via PR, magazines and newspaper. Since the late nineties through the web. Since a few years it’s possible to react on postings. Now they’ve started to sophisticate
reaction mechanisms. And soon people awarded with a TEDCred label will be invited to give a talk themselves. That’s an algoritm that find talent, to explore opportunities with your audiences, within consumers, within members. It’s a typical examply of the brand coming out.

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Vuze on iPhone, iPod, AppleTV, XBox 360 and PS3

Vuze, the online video service provider, now integrates playback with iPhone, iPod, AppleTV, Xbox 360 and PlayStation 3 devices in its online video portal application.

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Scale sends details to watch

Tanita's BC-1000 Body Composition Monitor is a sophisticated scale, collecting measurements on muscle mass, overall physique, daily caloric intake, metabolic age, bone mass and visceral fat. From there, the unit can either send those details wireless to your watch, or it can beam them to any PC. The device will be shipped for $279.99 with a USB stick or $399.99 with an FR60 watch.

Smart bathing

The Ondus Digitecture by Grohe is a slim, wall-mounted panel that adds a futuristic dimension to your bathroom. The newest addition to the award-winning Grohe Ondus Digital Faucet Collection, the Digitecture, includes temperature control, touchpad operation, an attractive faucet, and holders for soap and cups, all in one place.

In the next step our taps will be the media panels. We’ll instruct them for the experience we want and they’ll adjust not only the water and the soap, but also the light, the odor, the music, and match the bubbles to our mood, as this is measured too. The interesting thing comes when we can also visit a hotel bath in a foreign country and our health coaching brand recognizes us and continues our bathing experience in a total different atmosphere. It never seems to stop…

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KLM send boarding pass to mobile

Airline KLM has launched a digital boarding pass that allows passengers to check in and board an airplane using their (smart)phone without the need for paper. After checking in via (mobile) internet they'll receive a message with a barcode via SMS, email or MMS. The message will also contain standard information like departure time and seat number. The barcode is scanned at the gate and allows the passengers to find their place.

In the next step KLM will use our current position to guide us through the airport. When a plane is delayed, we’ll be informed so we can enjoy another cappuccino. When we have to start walking because the gate is a 30 minutes’ walk from our current position, we’ll be informed in time. And just a few years after this we’ll have a spoken conversation with the brand agent of KLM, which will come into our lives during the sales process and guides us from our front door to the moment we’ve arrived at the next transport hub or destination and which will do the evaluation afterwards.

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Contact: Erwin van Lun, +31 621 567 657 (GMT +1), print‍@‍mensmerk‍.‍nl